Find Out What’s in the $787 Billion Stimulus Package for Small Business

Create & Run Your Biz, News & Reviews
March 4th, 2009 No Comments »

So Washington sends out a 12-figure stimulus package — and small business and home office workers have to wonder: What’s in it for me.

For the people at Intuit, it’s a great chance to get in front of the Small Business Universe with some great insights and a killer marketing opportunity.

For you? Get an in-depth understanding of how the recently signed economic stimulus bill can benefit small biz during Intuit’s online Town Hall forum on Thursday, March 5.

As part of the company’s Small Business United initiative, the forum will bring together experts to discuss how small businesses can succeed in the economic downturn and take advantage of what the stimulus package has to offer. The event begins at noon Pacific time. Read More »

Mary Meeker’s View of the Future: The Home Office & Beyond…

News & Reviews, Technology
November 8th, 2008 No Comments »

Mary Meeker is one of those sought-after divas of the technology / business / marketing space, a sort of Wall Street rock star.

Meeker presented at the Web 2.0 Summit in San Francisco on Nov. 5 — the day after the election, when the stock market tanked another 400 points, but people wondered nonetheless whether we’d already seen the worst.

While she had no answer about the duration of the downturn, her good news was on the emergence of the mobile technology that will shape our future in the home office, teleworker and telecommuter, small business and society. Read More »

The ‘Evolution’ of the Home Office / No Office Tech-Buying Experience

News & Reviews, Technology
April 7th, 2008 No Comments »

Verizon Evolution…My wife recently bought a wireless phone that did more than make, take and drop calls. She got herself an Internet-enabled phone with email and Web-surfing. That was a leap, if you know Robbie ( home officer’s wife notwithstanding).

What helped this plainly non-geek girl make the leap? The chance to play with the handset in a non-threatening retail setting.

First there was the Apple Store — a retail showcase awash in white light, a lot of tech and a very “touch the stuff” mentality. Now, Verizon has embraced the hands-on perspective with its Evolution retail concept. Read More »

Where Home Officers Spend their Riches…

Commentary, Technology
March 8th, 2008 No Comments »

Home officers are a smart, rich and spend-happy lot. At least that’s what new statistics would lead you, me and marketers hoping to tap the home office sector out there to believe.

Actually, we’re pretty tech savvy and ready to spend to outfit our home offices with the best technology available from all the likely sources.

According to research firm AMI-Partners’ Home-Based Business Market: A Sleeping Giant, home officers spend our money on PDAs and smart phones, PCs, printers, software applications, security and storage products and high-speed broadband services. Our products come from HP, Microsoft and Dell, and we buy them at Office Depot, Best Buy, Staples and Office Max.

And we’re spending a ton of scratch. Read More »

Hey Home Officer… Who Are You?

Commentary, News & Reviews
March 7th, 2008 No Comments »

Are you a sleeping giant?The Pensive Home Officer…

According to research published late last year, home officers are educated, upscale, aspirational and likely to spend billions (feels like it sometimes — paid your phone bill lately) on SOHO (small or home office) technology and telephone services in the coming years.

Is that you?

Plug these stats into your processor and see if they compute (courtesy of research firm AMI-Partners’ Home-Based Business Market: A Sleeping Giant): Home officers, researchers discovered, work from home to “supplement income and fulfill personal aspirations.” OK, maybe not in that order. But did they need a global study to figure that out?

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