A Down-n-Dirty Primer on Launching a Freelance Writing Home Business

Create & Run Your Biz
October 22nd, 2009 No Comments »

by-headsclouds-flickrGot a virtual intro to ‘Howie’ this week. Seems he’s left Corporate America where he was a marketing communications hack and is hoping to make a go as a corporate copywriter. My advice to Howie…

Hey Howie. Good to (virtually) meet you.

My simple net-net to launching a home-based writing business is to Build on Your Strengths. Grab the domain (my suggested catchy moniker is excluded here, at least until he grabs it) – it’s available; I just checked at GoDaddy. Use a branded alias (howie @ [ that catchy moniker].com, instead of your acct. Nothing screams AMATEUR like an address.

Get some killer business cards ( for expensive, VERY cool ones, or you can find other places). Read More »

Home Office Tip: Harvest New Opps Via Old Source – Old E-Mail

Marketing & Publicity, Productivity & Efficiency
September 3rd, 2009 No Comments »

I was in my home office cleaning out my Google Gmail account this week, and stumbled upon a old New Business Opportunity.

Then another.

And another.

Before you know it, I had reconnected with a half-dozen prospects whom I hadn’t corresponded with in months – if not years. It was great getting back in touch. Did I close any deals? No. But I threw a few new lines in the water. And that’s always worth something.

And, I cleaned out my Inbox. That feels pretty good, too.

Listen as I discuss New Biz Prospecting with Jim Blasingame of Small Business Advocate.

Home Office Know-How: Rules & Quotes for Goin’ SOHO!

Create & Run Your Biz
August 9th, 2009 1 Comment »

I frequently am interviewed for stories on home officing.

In the Internet Age, those interviews are conducted online via email. This can be a good thing, as I sometimes come up with content that’s pretty good fodder for a blog post.

So, what follows is some fodder for a blogpost drawn from an interview about tools, tips and considerations for those hoping to work from home, telework or launch a home-based business…

The most important element is to treat the business like a business. Many people – whether laid off or voluntarily moving home to work – see it as part vocation, part vacation, or at least new-found free time.

You have to take it seriously or you’re destined to fail… Read More »

10 Ways To Tap Twitter & Boost Your Business

Marketing & Publicity, social media
June 20th, 2009 No Comments »

twitter-for-businessMyspace, Facebook, YouTube… Now Twitter.

What’s a small or home-based business owner to do to grasp the implications and machinations of social media for marketing the business?

Owen Frager forwarded this list from Amy Armitage — the head of Business Development for Lunarpages, a web hosting firm. Amy argues that while Twitter is the latest web-centric communications service to explode onto the scene — with businesses have moved in rapidly — a little discretion is in order: The users of “social” sites and services have demonstrated that they will stomach only so much commercialization of what they consider their personal space.

Your company can benefit from using Twitter — smartly. Remember:

The primary use for it in business is to listen, because, as every top-performing salesman knows, listening is more important than talking most of the time.

You want to hear from every customer, vendor, client, industry leader, journalist, activist, colleague and competitor who has anything to say about your product, service or business — and your competitor.

Here’re? Amy’s 10 great ways to use Twitter to your business’s advantage.

#1. Listen more, talk less: Read More »

Think ‘Career’, Not ‘Biz Opp’ When Looking for Home-Based Business

Create & Run Your Biz
May 18th, 2009 2 Comments »

i-jump-away-to-the-freedom-by-aliraza-via-flickrThe Internet is a beautiful thing?– especially if you’re a louse and a loser and a scammer looking to separate hopeful, good-natured, well-intended but desperate, down-on-their-luck folks from hard earned money.

Out of work? Have I got a business opportunity for you.?Just send $XX to this P.O. Box.

Looking for the next big thing? My MLM is your answer.?Just give me your credit card information.

Want to become the next Internet millionaire working 20 minutes a week from your PC? I have the program.?But you have to pay me first…

Tough times steer people to desperate measures. They leap at opportunities, instead of careers. They listen with minds borne of fear of the unknown, squishing that Jiminy Cricket on their shoulder like he was a pesky cockroach — instead a little source of wisdom.?Don’t fall for these scams…. Read More »

Sunday Home Office Round-Up: La Oficina en la Casa

News & Reviews, Uncategorized
April 5th, 2009 No Comments »

A busy week in Home Office America. A Latino organization debuted, and Home Office Highway’s marketing is shifting into second gear. Read on. Learn more…

As tax time approaches, seek good advice about keeping what you make. June Walker Online has been advising independent contractors, 1099ers, self-employeds, Schedule C’ers and the like for 30 years. Learn more about nipping this season’s tax bite. Be sure to surf and learn more…

Are You Lonesome Tonight? Or today? Or in your career… ? Freelancing and home officing are truly the stuff of soloists. But that doesn’t mean you have to live and work in a cocoon devoid of human contact. FreelanceFolder has a piece on How Support Groups Help Overcome Loneliness in the home office.

The National Hispanic Entrepreneurs’ Organization ( debuted recently as a nonprofit organization created to empower Hispanic entrepreneurs who are underrepresented in America. Here in South Florida — and across the U.S. — Latinos comprise the fastest-growing minority population (they’re the majority in Miami-Dade County). Their numbers among home office workers are unknown, but anecdotally, they’re significant. The NHEO will help “close the minority gap that Hispanics face in the business world and foster entrepreneurship among Hispanics through mentoring, networking and education,” said Juan Pablo Giometti, president and CEO of the Charlotte, N.C.-based group. “Our overall objective is to increase the chances of success of Hispanic entrepreneurs by providing them needed business wisdom, resulting in increased revenue as well as job growth within the country.”

Undress4Success has implemented a new Telework Savings Calculator which shows that U.S. companies could add over $260 billion a year to their bottom line, and consumers could collectively save $228 billion—that’s between $2,500 to $11,000 a year each. Uncle Sam could save another $14 billion. How? By sending people home.

Home Office Highway - Where Vocation Meets Vacation on the Open Road again in Summer '09

Finally, Home Office Highway is deep in the throes of planning for the Summer ’09 mobile office adventure. The Vocation-Meets-Vacation event will depart South Florida and spend July touring the Southeast U.S. – and showing how a home office dad can work and play from the open road. Already on board: Verizon Wireless and Office Depot. More to be announced soon, and sponsorships still are available. Interested? Contact me directly

20 Years Hence: Welcome to the Once-And-Future Home Office

Home Office Parenting, Home Office Pioneers
February 12th, 2009 No Comments »

man-with-yy-tshirtxTwenty years ago this month, I began working from home.

I quit my job, powered up the Apple IIc, and hung my shingle as a freelance journalist.

I wasn’t on to some big movement, some tectonic shift in the U.S. workplace landscape.

I was just a dumb, 24-year-old, two-years-outta-J-school DINK (double-income, no kids) guy, with a supportive wife who was nonethewiser about what we were getting into.

So I quit.

And I wrote stories

Without use of the Internet, Google, email or cell phones.

Just me, my Apple, a dot matrix printer and a fax machine.

And here I am, 20 years and three kids? later, still working from home.

What have I learned in the intervening 20 years? ld乐动|体育|网址 游戏对战平台排行榜

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