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Home Office or Small Business: Do You Languish, or Innovate?

Create & Run Your Biz, Creativity
October 1st, 2009 No Comments »

You’re starting a new business, or maybe you’ve been around for years.

Either way, success is borne from continuing innovation.

As you think about starting or growing your business, the key is to look for niches to fill. Jeff Zbar joins Jim Blasingame to talk about focusing more on niches as a way to discover new market opportunities, instead of trying to be innovative.


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The conversation follows extensive talks held this week with Innovation Coach Robert Brands. Discussions centered around Innovation, Creativity and Accountability. Like a three-legged stool, without one, the other two languish – or worse.
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Brands is creator of the Robert’s Rules of Innovation? concept and author of the forthcoming book of the same name from John Wiley & Sons in spring of 2010. The book provides readers a roadmap for success through “sustainable Innovation.”
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Whether your business is run from a kitchen table or the corner office downtown, make innovation central to your organization. Because your competitors already are…

Home Office & Small Business Marketing: Fair Use vs. Thievery

Law / Tax & Zoning, Marketing & Publicity
June 6th, 2009 No Comments »

copyright-by-uncommon-depth-via-flickrYesterday’s post was one I swiped from an RSS feed. Today’s is one I pinched from my email inbox.

Am I thieving other people’s content? No. I asked permission. And received it in kind (and I kept the email replies granting said approval).

Sometimes, people say what we’d like to say in a way that’s more authoritative or poignant than we can ourselves. So we’d like to use their words. We can — if we do so legally…

The thief would say, “It’s easier to beg forgiveness than to ask permission.” On the Internet, people may be less forgiving. And my little exercise highlights a thorny issue in the Digital Age: When is use fair game (or “fair use” in copyright parlance)? And when it is simple theft?

Read as digital attorney Mark Grossman discusses the nuance and hard rules about use of others’ content.? The rules may surprise you…

(BTW, the image illustrating this post was used with permission from Flickr.com’s Creative Commons collection. The only caveat: Attribute the work. Gladly. Thank you, Uncommon Depth…)

Why is it that intelligent and well-educated people believe that copyright law doesn’t apply to the Internet and blogs? It might be because copying is so easy to do. Maybe it goes back to the almost utopian and non-commercial origins of the Net. Whatever the reason, it’s a myth… Read More »

What’s Your Passion…?

Creativity, Home Office Nonsense, Uncategorized
December 27th, 2008 No Comments »

You gotta escape the home office sometimes.

For me, my release comes with I play with my two bands (and then use killer freeware and open-source apps like Google’s Picasa to create collages, uStream.tv to stream and record videos of the sessions, Audacity to edit session recordings into individual songs, and then WordPress to insert the media player below to stream the Allman Bros’? One Way Out as performed by Hybrid and sung by the Chief Home Officer).

[audio:http://www.bcbmylc.icu/wp-content/uploads/2008/12/one-way-out.mp3]

Man and woman don’t live by work alone. What’s your passion?

What Inspires You in the Home Office…?

Motivation & Inspiration
December 26th, 2008 No Comments »

We saw the flick Marley & Me last night. While I wasn’t crazed about the movie itself (2.5 out of four), the flick — and book — really did it for me on several levels as a home office dad and freelance columnist.

John Grogan was a fellow newspaper columnist here in South Florida. He then relocated to Pennsylvania, and found success as a magazine editor and again, as a columnist with the Philadelphia Inquirer.

I wrote to John back in early ’07, after I’d finished Marley & Me in short order, followed by my then 11-year-old. (Much to my surprise, Grogan had recalled my columns from the Sun-Sentinel). My message then was that I was inspired to journal my own life. Coming out of the movie last night, I was inspired anew to pen my experiences as a home office father, husband and pet owner.

If you have any New Year’s Resolution(*) this year, make it one that fulfills your soul. Read More »

Don’t Be a Home Office Idiot: Five Tips to Avoid That Career-Changing Mistake

Create & Run Your Biz, The New Entrepreneur
December 9th, 2008 1 Comment »

How many times have you screwed up a chance at a stellar future?

How many times have you left money on the table, blown a lead, or let prospects walk away – with YOU empty handed?

Seth Godin wrote passionately about a major business mistake he once made in his career. While the concept likely is much larger than anything the Average Joe faces in the day-to-day life of work, business and opportunities, the lesson is universal.

His mistake: “… not believing in the world wide web in 1994.” He’d written books, magazine stories and the like. But he lacked the vision thing. He “actively ignored it.” He ignored the opportunity for domaining – or acquiring domain names that in the future would become six- and seven-figure virtual real estate.

In short, Godin was an idiot (his words, my shared reality). I’ve had TV projects that I couldn’t close, books that never came to fruition, deals that would’ve landed me serious coin and significant exposure — but for wont of just closing the deal…

You, too? Read More »

Home Office Domainers Tap Last-Minute Tax Strategies & Tips During Holiday Season

Create & Run Your Biz, Home Office Parenting, News & Reviews
December 4th, 2008 No Comments »

Image courtesy HowToSaveMoneyOnThe holidays are approaching. What’s the perfect gift for corporate employees or executives nervous about layoffs – and hoping to secure their future, possibly from a home office?

An Internet domain name – and the tax advantages it can bring to a fledgling home-based business.

For those not versed in the concept, domain names are the Web “addresses” typed into Internet browsers to land at pages like The New York Times (www.nytimes.com), The Wall Street Journal (www.wallstreetjournal.com), or two of my favorites, Home Office Highway (www.homeofficehighway.com) and MyDaddyWorksInHisUnderwear (www.mydaddyworksinhisunderwear.com).

More than an address, think of domains as businesses looking to take root, secondary businesses whose revenues can bolster existing businesses, the online branding of an existing retail or services company, or an investment in a child or grandchild’s future.

And they can be perfect gifts. Read More »

Happy Halloween from the Chief Home Officer…

Creativity
November 1st, 2008 No Comments »

Yesterday was Halloween. I went as a Chief Home Officer…

… which made me think about the power of creativity, and the spirit that drives it.

What does your creative spirit say about you, and your brand?

Is it true to who you are?

Are you playful with your efforts – while still staying within the bounds of good taste and effective marketing?

Have you honed your message, your look, your feel, and the way they project you to the world outside?

Do you approach your branding with passion?

Does your brand carry over into other aspects of life and living?

Do you have fun? Read More »

Creativity, Harmonicas & Stuff in the Home Office

Creativity
September 26th, 2008 1 Comment »

Where do you find creativity? How do you become inspired?

My home office brims with stuff I’ve placed here both to remind me that I’m NOT in some corporate cubicle, as well as to help jumpstart my creative energy. I have pictures of my kids, art from around the world, and tactile knickknacks (like a hockey puck, a baseball, and even a harmonica and my bass guitar). I have music on my iPod, iTunes and my mStation MP3 tower. It all helps spur creative thought.

And apparently, I’m not alone. Bruce Turkel, a creative mastermind behind countless ad campaigns that have turned messages into “brain darts” and made brands into icons, shares the belief that creativity blossoms from that which surrounds us.

Get his take in this video he did with Samsung. And yes, that’s him on the harmonica (as much as he’s tried to help me bolster my own mouth harp playing, that’s pretty much his only failure that I can see…)

Want to learn more? Visit Bruce’s blog or his 乐彩城彩票-首页 游戏对战平台排行榜.


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