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What’s Your Wow! Project?

Creativity
April 3rd, 2009 No Comments »

Working from home can be an isolating experience.

In a down economy, with ample idle time around, it can make for a downright lonely place.

Learn how you can turn a quiet environment into a productive future and a powerful branding exercise.

The “Wow!” Project — so created by Tom Peters and Fast Company magazine — is a project (a book, a Website, a presentation, a new niche or direction) that can take you, your business and your future in a new direction. It’s not about changing careers. It’s about tweaking the one you have.

Listen as I discuss the Wow! Project with Jim Blasingame.



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Home Office Domainers Tap Last-Minute Tax Strategies & Tips During Holiday Season

Create & Run Your Biz, Home Office Parenting, News & Reviews
December 4th, 2008 No Comments »

Image courtesy HowToSaveMoneyOnThe holidays are approaching. What’s the perfect gift for corporate employees or executives nervous about layoffs – and hoping to secure their future, possibly from a home office?

An Internet domain name – and the tax advantages it can bring to a fledgling home-based business.

For those not versed in the concept, domain names are the Web “addresses” typed into Internet browsers to land at pages like The New York Times (www.nytimes.com), The Wall Street Journal (www.wallstreetjournal.com), or two of my favorites, Home Office Highway (www.homeofficehighway.com) and MyDaddyWorksInHisUnderwear (www.mydaddyworksinhisunderwear.com).

More than an address, think of domains as businesses looking to take root, secondary businesses whose revenues can bolster existing businesses, the online branding of an existing retail or services company, or an investment in a child or grandchild’s future.

And they can be perfect gifts. Read More »

It’s December Already! Take Stock in Your Home Office & Life

Commentary, The Responsible Home Office, Work/Life Compatibility
December 2nd, 2008 2 Comments »

It’s December already.

For many people, that simple statement would suffice as the day’s food for thought and comprise the entirety of a blog entry – or thrust folks into a fetal position, rocking in worry and wonder as to where it’s all gone.

Three words as a shocking realization regarding the passage of time – and how we’ve maximized, squandered or pondered it.

But December is an ideal chance for people to take stock in what they’ve accomplished in the past year, and what they hope to achieve for the year ahead. Are you ready for some honest introspection?

During a discussion I moderated last night on Owen Frager’s DomainSuccess.com Gratitude Series, guest speaker and successful domain professional Dr. Jeffrey Reynolds Ph.D. discussed how to turn domains into successes, and lives into events worth living. “Can you rest your head on a pillow and say, ‘I did a good job today…?'”

So grab a piece of paper or open a clean Word or Open-Office doc, and take notes – and take stock… Read More »

Black Friday, Gift Giving & Holiday Home Office Brand Building

Marketing & Publicity
November 29th, 2008 No Comments »


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What are the origins of Black Friday? And what does it mean to you in your home office or home-based business?

Black Friday (the Friday after Thanksgiving Thursday, and that day of the year when retailers become profitable for the year) isn’t just about major retailers. If you have a thriving ecommerce business — an eBay company, a crafts trade, or some other online retail operation — the holidays can be your time, too. In our conversation, Jim Blasingame suggested home-based retailers might get pushed aside by larger, more traditional retailers during the mad holiday rush to market their wares and attract customers. Read More »

Home Office Tribes, Passions, SEO & Becoming Your Own ‘Me Inc. Brand Evangelist’?

Marketing & Publicity, The New Entrepreneur, Your Personal Brand
November 13th, 2008 No Comments »

Marketing provocateur and domainer extraordinaire Owen Frager had a great ezine this week on managing your company or personal brand — and its relevance stretched from the corporate office to the home office, the teleworker to the road warrior…

The premise: If you own a company, be your own brand evangelist. If you hire people, only hire those who become extensions of your brand evangelism (and hire those in key positions for the 21st Century – Community Organizers, Stats Fiends, and Managers of Freelancers).

If you’re an independent contractor, a freelancer — or if you think like an entrepreneur (even though you may be an employee somewhere), the “Brand You” has never been more relevant. Competition is keen. As Tom Peters wrote in Fast Company magazine in 1997, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It’s that simple — and that hard. And that inescapable.”

“You have to stand out if you want to move up.”

Here’s Owen’s take… Read More »

Happy Halloween from the Chief Home Officer…

Creativity
November 1st, 2008 No Comments »

Yesterday was Halloween. I went as a Chief Home Officer…

… which made me think about the power of creativity, and the spirit that drives it.

What does your creative spirit say about you, and your brand?

Is it true to who you are?

Are you playful with your efforts – while still staying within the bounds of good taste and effective marketing?

Have you honed your message, your look, your feel, and the way they project you to the world outside?

Do you approach your branding with passion?

Does your brand carry over into other aspects of life and living?

Do you have fun? Read More »

The Business of Branding: From College to Home Office to Employee

Marketing & Publicity
October 18th, 2008 No Comments »

It’s been said that a person either is an entrepreneur, or he/she thinks like one. This is true regardless of whether someone is a business owner or an employee.

Or a college student.

Spending a few days at the University of Florida College of Journalism & Communications this week, I was able to chat with students about education, graduation, the job market and how to position one’s self for The Next Step. Many were ill prepared. Some were raring to go. Most fell closer to the former than the latter.

Few saw themselves as brands. Instead, they were meekish and timid, full of wide-eyed wonder (or is that fear?) at what Tomorrow may hold.

Listen as Jim Blasingame and I discuss the Power of Brand You, and how to turn your brand into a powerful force on the open market.


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EXTRA! EXTRA! Read All About Me! Marketing Yourself as a Small Business Brand

Marketing & Publicity
June 9th, 2008 No Comments »

General Motors will spend more than $3 billion advertising its cars around the world this year. Burger King will drop $300 million pitching the freaky King’s fare.

How much to you invest to market your product or service? Do you even “market” yourself? You probably do, and don’t realize it.

When was the last time you called a client just to shoot the breeze, or sent a holiday or birthday card? Do you ever send business cards or articles to new prospects, or even to existing clients — just to show them your successes? If you’re a writer, have you put your best clips online for all to see?

If you specialize in a certain field or genre, you’re a brand or expert in the field, and that can become a powerful positioning and marketing tool. To some, these aren’t “marketing.” They’re just part of daily affairs. It’s time to change that thinking, and reconsider what “marketing” really is. Read More »


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