3 Steps to 2014 Marketing for Home-Based Business Owners & Assorted Soloists

Brand U, Marketing & Publicity, social media, Solo Business Strategies
January 3rd, 2014 No Comments »

In my home-based business, I don’t make resolutions. That doesn’t mean I don’t try to shake things up, start the year fresh and improve my batting average. It’s especially true this year with various changes in client relationships; no time like the present to prepare some new marketing outreach.

Beyond my mantra – “If you can’t hit the curveballs, get out of the game” – it’s important to improve your swing and presentation.

Every so often – and especially in the New Year – I try to jump on these three steps to improve my batting average.

First, I review and hone my social media.

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Are You Socially Savvy? Eight Traits Boost Social Quotient and Small, Home-Based Business

social media
November 1st, 2010 No Comments »

In a social business world, embracing collaborative leadership skills and competencies can make a big difference in how organizations stay fleet of foot and ahead of the competition. Now, more than ever, effective communication — both online and offline — can make or break a company. Leaders are expected to turn their businesses into social organizations, which requires shifts in culture, mindset, and leadership models in order to be successful.

This is no easy task, says Barry Libert; it can’t be accomplished without a little prior introspection.

“Knowing what social skills you have is vital to understanding your own particular brand of leadership and can improve your ability to make friends, fans, and followers in business,” says Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business (Wiley, 2010, ISBN: 978-0-470-59926-6, $24.95,, and chairman/ CEO of Mzinga?, a social software provider.

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Small Business Branding: Niche vs. Personality

Marketing & Publicity, SEO / Search Marketing, social media
September 9th, 2010 1 Comment »

As a home office columnist and blogger, I weigh and balance what I believe my readers are looking for. Do they seek targeted “home office” strategies? Or do they seek a wider array of work-shifting insights that may include – say – home office furnishings, work-life balance, lifestyle entrepreneurship, and the like? The answer to this — a focused niche versus a diverse personality — can guide a blog’s success.

Adam Singer of The Future Buzz wrote on this recently. any champion niche as the definitive factor for producing successful digital media.? Nothing could be further from the truth.? In a?recent post at SmartBlog on social media, Jesse Stanchak shares a poll of his audience’s qualifying factors for “what makes a blog great.”

The results were as follows:?A distinctive voice (43.41%), Compelling exclusive content (35.66%), a?unique niche (11.63%),?Strong promotion via social-media channels (5.04%),?Excellent SEO (2.71%), and?Connections to famous brands, personalities (1.55%). Read More »

Podcasting Broadens Home Office, Small Business Media Empire

Creativity, Marketing & Publicity, social media
November 19th, 2009 No Comments »

Simple Tools & Dedication Make Audio Media Key And Business Boom for Small Business Promoters

As he was preparing to publish his book, The Disciplined Investor, South Florida financial planner Andrew Horowitz was considering ways to promote its arrival.

podcastudioAlready a savvy self-promoter among friends, peers and the media, he wanted to take his guide to investment strategies to the masses. If only he could speak more widely about it, he thought.

Today, Horowitz does just that with podcast. The audio show is recorded 10 days or so and uploaded to the Web. A link is sent to some 3,500 subscribers, and it’s downloaded about 50,000 times a month, he said, making it among the top business and financial planning downloads on iTunes. (To see some of the podcasting tools available, check out this review of Podcastudio or the Samson Zoom H2, a powerful and handy digital micro-recorder that I’ve used with my bands and event recording.)

“It’s like a radio show, but it’s directed to a clear and defined audience,” said Horowitz, who has recorded and uploaded 46 podcasts today from his desk at his Weston, Florida, office. Read More »

Starting Conversations From Your Home Business

Marketing & Publicity, social media
October 27th, 2009 No Comments »

Adam Singer with The Future Buzz doesn’t work from a home office. But he knows the power of “voice” for today’s home-based and small business owners.

In this recent post, Singer discusses the role of conversations as a “starting point” of dialogue. As participation by companies and individuals explodes, social media is fast losing shiny new object syndrome.? Even those who ignore the social web probably realize that at this point social media is not new.

The advantage of being early is probably gone for most industries.? Yet, if you’ve got the right strategy which plays into the fact that many are now participating, you don’t need to be first.? To this, the Chief Home Office adds that for many innovative home officers, “first” is a constantly evolving opportunity.

This leaves more people participating, and that means more potential conversations, more potential subscribers, and more potential paths to set your brand on fire. Read More »

Journalists, Bloggers, and the Fourth Estate

social media
October 24th, 2009 No Comments »

rick-sanchezOK, so you write a blog.

Or maybe you Tweet.

Your stuff may be about working from home, your home office, some home-based business, telework, or some cottage industry making cheese in rural Vermont.

But are you honest? Are you truthful? Should people trust what you say and come back for more?

Some bloggers-turned-journalists do their work, their reporting, and create killer content.

Yet much of today’s blogosphere commentary is regurgitated stuff from the maw of the ether. Members of the Fourth Estate, they’re not. And when they get it wrong, the manifestation of such may be best summarized by a line from Animal House, sanitized here for your enjoyment: “You screwed up. You trusted me.”

In a world where everyone owns a media channel, I guess that makes us all journalists. But does it…? Read More »

Round-Up: Small Business Accounting Vexes Businesses Large & Home-Based

Legal & Accounting, social media
August 16th, 2009 2 Comments »

A few observations from a week’s browsing around home office, home-based business and telework topics on the Internet.

contractor-accounting-101-sayruok123-via-flickrcreativecommonsThough it’s the bane of many non-bean counters’ lives, finance and accounting are necessary evils of any business. PCMagazine had a great review of some top, free accounting applications. For the record, I use Quickbooks.

Thursday Bram had an interesting piece on Freelance Switch about Freelancers and Proof of Income. Another necessary evil — and challenging situation — when you want that lender to hand over some scratch for a new house or car. Once you’re up and running, income is easier to earn — and show. But for newcomers, it can be challenging indeed.

Social media sites remail all the rage — but perplexing when they go down or get hit by DOS, or Denial Of Service, attacks. Twitter ( ; ) and Facebook were two such victims recently. Threw the twittosphere and FacebookUniverse into, well, a twitter. Things seem better now — until the next attack. Read More »

The Big Switch: Born in the Cloud, Bound in Chains

Commentary, social media, Technology
July 9th, 2009 No Comments »

the-big-switchYou can learn a lot — and be scared to death — by reading book reviews.

I was in my home office flipping through Newsweek’s 50 Books to Read Right Now (sounds kind of impossible, actually. Guess they don’t have kids), when I came across No. 4 on the list: The Big Switch: Rewiring The World, From Edison to Google, by Nicholas Carr. This bestseller is touted as “the best read so far about the significance of the shift to cloud computing” by Financial Times.

Fair enough. Then The New Humanist chimed in: “Carr may take a somewhat apocalyptic view of the vast technological and social issues which a move to utility computing will raise, not least those of privacy, ownership and access, but he makes a compelling case for its desirability in a world where the network is pervasive. Whether we go gently into this world is, of course, up to us, but with the insight offered here we will at least be prepared to understand the consequences of our choices earlier in the process rather than later. ”

Truth be told, we all live in the cloud. Teleworkers who log on from home. Road warriors who access the corporate server via a customer’s conference room. Home officers who open the HP at some Starbucks to check Gmail or Google Docs. Moms on AOL. Dads checking their fantasy league stats. Bloggers blogging, tweeps tweeting, friends Facebooking.

We all live in the cloud.

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