How to Set Up an Outdoor Home Office (And Why You May Want To)

Create & Run Your Biz, Creativity, Creature Comforts, Productivity & Efficiency, Set-up / Design & Organization, The Great Outdoors
August 1st, 2018 No Comments »

Have you ever sat at your desk wishing you could spend more time outdoors??Many of us spend a huge amount of time in our office. Yet, if we want to be a home officer working outdoors, the environment needs to be?both comfortable and productive. For some people, an office outdoors can deliver on both.

I started thinking more about this recently when a friend of mine decided to merge his work as a freelance writer with his passion for the outdoors, by setting up an office in his garden.

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Turning Your Smartphone Into a Small Business Marketing Powertool

Creativity, Technology
December 5th, 2016 No Comments »

Once upon a time, telephones were made for making phone calls. Then came texting, and email, and apps, and cameras – for stills and videos. Not so suddenly, whether you run a home-based business, work from home as a teleworker, or handle customer service or sales support, smart phones are the powertool of business and daily life.

That’s why it’s important to make the most of every function you can put to use.

One of the most neglected – or at least overlooked – functions is the phone’s photographic capabilities. While photographic composition, lighting, staging, and other elements of Photography 101 will be left to another blog, maximizing your phone’s actual ability to capture great images is almost magical.


It’s especially true as companies begin releasing cameras – er, smart phones – with highly powerful photographic capabilities. Consider the Google Pixel, named precisely for its photographic functionality. Kodak, long a spectator in the smartphone, even the digital photography race, released the Ektra. With a 21 megapixel sensor and f2.0 aperture front lens, it brings to digital photography what Kodak’s celebrated Ektachrome slide film brought to analog photography. It even has an available leather case like the cameras of yesteryear.

What can you to to elevate your iPhone or Samsung to greater shots? The New York Times reviewed some of the apps available for smartphones. Engadget took a look at lenses.

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Simple Whiteboard an Innovative Tool to Boost Home Office Organization, Productivity

Creativity, Productivity & Efficiency
December 5th, 2012 No Comments »

A few months back, I found my home office awash in Post-It Notes. Almost every client or prospect call that came in required me to scratch out some notes. If the discussion wasn’t related to a specific project, the notes invariably ended up on a 3×3-inch scrap of yellow paper pulled from the pop-up dispenser affixed to the underside of a shelf above my desk.

While the dispenser itself is a novel invention, the media it bore ended up cluttering my workspace – and my mind. For while those notes eventually would get a more permanent home, in the meantime, they were desktop detritus.

Then, I had an epiphany: What about a small whiteboard?

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Who’s Your Muse? Those in Small Business, Home Offices Find ‘Eureka!’

November 10th, 2010 No Comments »

Who – or what – is your muse? My recent column in the South Florida Business Journal asked area business owners about the conditions that foster creative thought. Networking, collaborating with Gen Xers, swimming, even drinking a fine martini – they each had their favorite creative muses.

Entrepreneurs and marketers are often tasked with generating ideas for new product development and packaging, sales or promotional programs, or marketing campaigns. Many hire firms to handle the process. Some, though, enjoy being actively engaged in the business’s back-office functions.

Marketing expert Seth Godin suggests people find “heroes” who can help guide the creative process. Heroes are everywhere – musicians, artists, entrepreneurs, social leaders, politicians and colleagues – to find and emulate. As Godin says: “What would my hero do?”

“I find people who speak to me over my shoulder, virtual muses, who encourage me to solve a problem or deal with a situation the way they would,” he writes. “This is thrilling news, because there are so many heroes, so freely available, whenever we need them.” Read More »

Creating an Inspired ‘Mind Space’ in Your Home Office

Creativity, design, Guest Column
March 21st, 2010 No Comments »

Bruce M. Sauter has spent his career amid innovation in the workplace. He’s built innovative kitchens with Kohler, and now creates thought-inspiring furniture for the innovative small and home office at WorkBench 2.0.

What’s it take to create a space like this? Read on to get Bruce’s perspective. It’s all about, “Mind Space: Balancing organization, stimulation & inspiration.”

This is not a clinical environmental psychology study of work spaces but lessons learned from my personal experience of being an industrial designer creating personal and creative team environments. One thing for sure; we are all different in our approach to the flow of our work, how our senses come into play, how we think and the physical relationships & challenges we have with the space, tools and materials we use to meet our creative and not so creative work objectives. Read More »

The ABCs of Home Office Resolutions: Just Do It – Right, Well & True

Create & Run Your Biz, Creativity
January 4th, 2010 No Comments »

In my home office, I’m not big on resolutions. My general philosophy is to just do better this year than last, and be a pro at all I do. Fail at that, and beg forgiveness, and try again…

That said, my friend Owen Frager offered up this list of ABCs of promises for the coming year. Heck, they’re timeless…

Affirm the gifts and talents of others

Believe in the hope of a brighter tomorrow

Care for those closest to your heart

Decide to get better at something each day

Execute your plans and strategies

Forgive those who have wronged you… Read More »

100 Hacks to Help You Create the Ultimate Home Office

Creativity, design
December 14th, 2009 No Comments »

Finding a job that allows you to pay the bills and work from home might make you feel like you’ve hit the jackpot.

But unless you have a space that fuels productivity and helps your career grow, you’re going to find it hard to maintain focus, entertain clients, and stay organized enough to keep up with new business.

Here are 100 hacks – courtesy Career Overview – to help you create the ultimate home office, so that it’s your favorite — and most productive — room in the house.

Getting Started

Before undertaking a large DIY project, you’ll need to think about budget, space, personal style, and more.

1. Set up a budget: Before going shopping, create a realistic budget for your home office project. Start with an overarching budget and then break it down by deciding what you’ll spend on furniture, paint, etc. Read More »

Podcasting Broadens Home Office, Small Business Media Empire

Creativity, Marketing & Publicity, social media
November 19th, 2009 No Comments »

Simple Tools & Dedication Make Audio Media Key And Business Boom for Small Business Promoters

As he was preparing to publish his book, The Disciplined Investor, South Florida financial planner Andrew Horowitz was considering ways to promote its arrival.

podcastudioAlready a savvy self-promoter among friends, peers and the media, he wanted to take his guide to investment strategies to the masses. If only he could speak more widely about it, he thought.

Today, Horowitz does just that with podcast. The audio show is recorded 10 days or so and uploaded to the Web. A link is sent to some 3,500 subscribers, and it’s downloaded about 50,000 times a month, he said, making it among the top business and financial planning downloads on iTunes. (To see some of the podcasting tools available, check out this review of Podcastudio or the Samson Zoom H2, a powerful and handy digital micro-recorder that I’ve used with my bands and event recording.)

“It’s like a radio show, but it’s directed to a clear and defined audience,” said Horowitz, who has recorded and uploaded 46 podcasts today from his desk at his Weston, Florida, office. Read More »

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